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Embedded insurance is the practice of integrating insurance coverage directly into the purchase of a product or service, rather than selling it as a standalone policy.
In 2026, it is no longer just a "checkout add-on" but has become a core piece of digital infrastructure, projected to reach a market value of over $700 billion globally by 2029.
Soft Embedded (Opt-In): The most common form. During a transaction (like booking a flight or buying a laptop), you are asked if you’d like to add "Trip Protection" or "Accident Coverage" with one click.
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